acKnowledge provides value to our customers through elite service, measured intelligence, and accountable strategy & execution. The services we provide span across each touchpoint in the digital ecosystem. No two strategies are the same. We develop plans and research that are as unique as a signature and align properly with a brand’s DNA.
Business intelligence empowers organizations to gain insight into new markets, assess demand and suitability of products and services for different market segments, and gauge the impact of marketing efforts. AKDM builds strategic plans that focus on consumer insights, analytical data, competitive research, and audience personas.
Search Engine Optimization (SEO) is the process of optimizing a website for maximum visibility in organic search engine results. AKDM focuses on two factors critical to ensuring that consumers find your site: Site Technology and Content. We provide technical and content recommendations that ensure search engines easily find and properly rank your landing pages.
Content Strategy refers to the planning, development, and management of website content and media. The term has been particularly common in web development since the late 1990s. It is a recognized field in user experience design, but also draws interest from adjacent communities such as content management, business analysis, and technical communication.
Accurate and comprehensive reporting is the foundation on which a company’s success is built and communicated. Access to data has never been easier, but this has simultaneously introduced more complexity in aggregating data across a variety of sources while maintaining its integrity. We improve our clients’ ability to report and analyze data in several key ways to foster their growth.
Utilizing extensive research, learnings, and strategic expertise, AKDM works to develop channel-by-channel projection models focusing on our clients’ most important key performance indicators (KPIs). Our success is constantly measured against our projected performance as we execute our plans.
Search Engine Marketing (SEM) refers to the process of increasing a website’s visibility in Search Engine Results Pages (SERPs) through paid advertising that has been targeted to users searching relevant phrases. Paid advertising is the most effective method for a website to gain search engine visibility quickly.
Our Display Marketing services cover many areas of the customer journey, from awareness campaigns, to new audience acquisition, to direct response re-targeting. We run banner campaigns that span from direct publisher buys, to network advertising, and programmatic buying.
Our Affiliate Marketing services focus on getting placements on affiliate websites and managing those partners through various networks. AKDM manages all relationships and works to create conversion-driven strategies with our partners.
Paid Social Marketing can be used strategically as both an awareness and a performance tactic. We leverage ad exchanges for a cost-effective way of remarketing to customers, alongside the robust targeting capabilities of social networks to drive additional brand awareness, lead generation, and conversions.
AKDM's creative strategies focus on developing specific assets required for successful marketing campaigns. Our user-centric approach not only helps our clients reach and engage with their audiences, it drives growth. Our in-house creative team can execute ad creative, on-site landing page optimization, email marketing and design, and user experience optimization.