AKDM provides value to our customers through elite service, measured intelligence, and accountable strategy & execution. The services we provide span across each touchpoint in the digital marketing ecosystem. No two strategies are the same. We develop marketing plans and research that are as unique as a signature and align properly with a brand’s DNA.
Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising.
Our Display services cover many areas of the customer journey from awareness campaigns, to new audience acquisition, to direct response retargeting. We run banner campaigns that span from direct publisher buys to network advertising and programmatic buying.
Our Affiliate services focus on getting placements on affiliate sites and managing those partners through various networks. We manage all relationships and create conversion driven strategies with our partners.
Paid Social marketing can be used strategically as both an awareness and performance tactic. We leverage ad exchanges for a cost effective way of remarketing to customers at scale and the robust targeting capabilities social networks to drive additional brand awareness, lead generation and conversions. Paid social marketing also provides an excellent medium to promote new products, offerings, and activities to a broader audience.
AKDM focuses on two primary SEO factors critical to ensuring consumers find your site: Site Technology and Content. We provide technical and content recommendations that ensure search engines easily find and properly rank landing pages in search results.
Content strategy refers to the planning, development, and management of content—written or in other media. The term is particularly common in web development since the late 1990s. It is a recognized field in user experience design, but also draws interest from adjacent communities such as content management, business analysis, and technical communication.
Accurate and comprehensive reporting is the foundation on which a company’s success is built and communicated. Access to data has never been easier, but this has simultaneously introduced more complexity in aggregating data across a variety of sources while maintaining its integrity. We improve our clients’ ability to report and analyze data in several key ways to foster their growth.
We utilize our research, learnings, and strategic expertise to develop channel-by-channel projection models focusing on our clients’ most important key performance indicators. Our success is constantly measured against our projected performance as we execute our plans.
Business Intelligence empowers organizations to gain insight into new markets, assess demand and suitability of products and services for different market segments, and gauge the impact of marketing efforts. We build strategic plans that focus on consumer insights, analytical data, competitive research, and audience personas.
AKDM's creative strategies focus on developing specific assets required for successful marketing campaigns. Our user-centric approach helps brands reach and engage with their audiences and drive growth. Our in-house creative team can execute ad creative, onsite landing page optimization, Email design, and wireframing and user experience optimization for our clients.