Senior Paid Strategist (Search and Social)

Senior Paid Strategist (Search and Social)

New York City-based company acKnowledge Digital is seeking a Senior Paid Strategist (Search and Social) to join our team.

Who we are

Founded in 2012, acKnowledge Digital Marketing (AKDM) is a New York City-based Digital Marketing agency that helps businesses grow and brands evolve with a strategy-first approach to digital. We provide value to our customers through elite service, measured intelligence, and accountable strategy & execution. The services we provide span across each touchpoint in the digital marketing ecosystem. No two strategies are the same. We develop marketing plans and research that are as unique as a signature and align properly with a brand’s DNA.

AKDM’s extensive offering spans SEO, Digital Strategy, Social Media, Display Planning, Analytics & Insights, SEM/PPC, Mobile Marketing, Business Intelligence, & Projection Modeling.

Our roster includes a great mix of well-known brands and innovative startups such as: A&E Networks, Tablet Hotels, GIPHY, Opening Ceremony, Frederick’s of Hollywood, Veronica Beard, Wusthof, RELATED and many more.

Responsibilities

  • Provide a leading channel voice in the creation of long/short term strategy and deliverables for clients
  • Oversee thorough completion of daily, weekly and monthly reports as required by client/internal process
  • Optimize existing campaigns within Google and Bing, while also providing proactive recommendations
  • Implement and manage Search and Paid Social media campaigns (Facebook, Twitter, Reddit, Pinterest, Snapchat & more), using partner and agency best practices
  • Maintain open and productive communications with platform and vendor partners, ensuring our campaigns are of the highest standard
  • Create and update campaign progress reports for client
  • Analyze performance data and provide meaningful insights, keeping in mind other channel effects and big picture
  • Lead and train (search and social) strategists and encourage growth and professionalism; proactively seek to share new knowledge, learnings, test findings, and opportunities with larger paid media team
  • Participate in internal and external trainings to improve channel growth
  • Communicate channel optimizations, insights, and campaign updates to teams internal and external via email, phone, and in-person meetings

Competencies

  • Strong Excel skills a MUST
  • Keynote/PowerPoint Skills – ability to articulate strategy via contextual and visual slides
Practiced Experience in the following platforms:
  • Google AdWords (Certification(s) Necessary)
  • Bing Ads
  • Facebook Business Manager
  • Twitter Ads
  • Search Ads 360
  • DoubleClick Campaign Manager
  • Google Analytics
  • Adobe Omniture optional
  • App Measurement Tools optional

Required Background

  • 4-Year college degree
  • 3-4 years of paid campaign management either brand side or at an agency required
  • Strong communication and writing skills – attention to detail
  • Creative thinker, assertive problem solver, and analytical master-mind
  • Proficient with website reporting analytics tools or a willingness to learn
  • Ability to analyze reports and make recommendations
  • Ability to prioritize and manage multiple projects simultaneously
  • Ability to thrive in a fast-paced environment
  • Ability to recognize and tell a story from data
  • Ability to thrive in a fast-paced environment

What We Provide

  • Medical, dental and vision individual plan covered 100% by AKDM and 80% Dependent Care
  • Option to join our 401k plan after 1 month of employment with company match
  • Annual bonuses (Based on company performance)
  • Flexible work from home and vacation policy
  • Exciting culture and group atmosphere
  • Nurturing learning environment with growth opportunity

Please email [email protected] for all inquiries.

Apply for this job

  • This field is for validation purposes and should be left unchanged.